Portfolio
WHITE PAPER OMNICHANNEL CAMPAIGN
Tylie Ad Solutions B2B 360 Campaign
Spearheaded the marketing launch of a proprietary SaaS cross-screen order management system and a fully scalable digital asset management (DAM) solution through an integrated marketing campaign.
The tentpole of this campaign was the creation of a white paper. I developed a launch plan comprised of paid and organic tactics across multiple platforms to reach our target audience. The plan centered around a content marketing strategy that was implemented via email marketing, social media, paid advertising, public relations and event sponsorships.
B2C Marketing
F9 Brands B2C Marketing
Led day-to-day integrated marketing operations, including paid search, paid social, linear and digital advertising, sponsorships, direct mail, and Out of Home (OOH) for Cabinets To Go, Gracious Home, and Southwind Flooring.
In addition, I provided strategic leadership for the client and internal agency teams. By identifying growth opportunities and accurately analyzing data, I increased leads and drove revenue.
EXPERIENTIAL MARKETING
Fiesta Hermosa
Advised on experiential marketing strategy including messaging, sponsorship solicitations, collateral and signage for long-standing community event.
In spite of COVID related challenges such as capacity issues, strict health protocols and labor shortages, the event was a success. Almost half of the participating businesses reported higher sales than the previous Fiesta!
B2B Marketing
Daily Squeeze B2B Content Marketing
Created one of the first food service blogs on Tumblr, offering fresh ideas and inspiration on how to incorporate citrus fruits into cooking, cocktails, crafts, and other modes of entertainment. Daily Squeeze’s objective was to drive more usage occasions for the fresh citrus category.
I developed a B2B marketing plan targeting food service professionals. The plan included a robust content marketing strategy with continual content development, public relations and partnerships with celebrity chefs and mixologists. The partnerships helped to elevate the citrus category and to drive blog traffic.
Rebranding
Wonderful Citrus Rebranding
Defined the rebranding scope of work and developed the marketing strategy. Managed cross functional teams in the execution.
The rebrand included a complete revitalization of the positioning, messaging and visual assets including the creation of a new website, social media platforms, trade advertisements, packaging and point of sale materials.
